San Francisco, CA — Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C)
San Francisco, CA · Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C)
San Francisco, the first US city to do so, bans landlords from selling or using algorithmic revenue-management software that uses non-public competitor data to recommend rents or occupancy levels, with civil penalties up to $1,000 per violation plus damages and attorneys' fees.
Technical detail
San Francisco, the first US city to do so, bans landlords from selling or using algorithmic revenue-management software that uses non-public competitor data to recommend rents or occupancy levels, with civil penalties up to $1,000 per violation plus damages and attorneys' fees.
Who is protected: People subject to this body's AI/surveillance systems.
Who must comply: San Francisco, CA
Key facts
| Jurisdiction | San Francisco, CA |
|---|---|
| Level | City / local |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-10-14 |
| Citation | Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C) |
| Topics | consumer protection · automated decision-making · consumer data privacy · government use of AI |
| Last verified | 2026-07-01 |
| Official source | Algorithmic devices that set rent are prohibited in San Francisco | SF.gov ↗ |
More AI rules in San Francisco, CA
- SF Stop Secret Surveillance Ordinance (2019, first-in-nation) · In effect
- SF Generative AI Guidelines · In effect
- San Francisco Unified School District · In effect
- SFPD Unmanned Aircraft System (Drone) Program authorized und · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · Enacted (not yet in effect)
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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