FTC v. IntelliVision
FTC v. IntelliVision Technologies — Facial Recognition Accuracy / Bias Claims Settlement
FTC · In re IntelliVision Techs. Corp., FTC No. C-4813 (Dec. 19, 2024)
- Status
- In effect
- Took effect
- January 13, 2025
- Applies to
- IntelliVision Technologies Corp. and similar FRT vendors
The FTC settled with IntelliVision in December 2024, alleging the company falsely claimed its facial-recognition product had 'zero gender or racial bias' without testing-data to support that — and that its accuracy claims were unsubstantiated. Builds on the FTC's Rite Aid theory.
Who is protected: Consumers and downstream deployers of facial-recognition systems making bias-free / accuracy claims
Legal detail
In re IntelliVision Technologies Corp., FTC No. C-4813 (Dec. 19, 2024). FTC Act § 5 deception. Order: cease unsupported accuracy / bias claims; conduct ongoing testing across demographic groups; disclose performance characteristics; maintain compliance program.
Key facts
| Jurisdiction | FTC |
|---|---|
| Level | Federal |
| Strength | Moderate |
| Citation | In re IntelliVision Techs. Corp., FTC No. C-4813 (Dec. 19, 2024) |
| Topics | facial recognition · biometric data · consumer protection · AI disclosure and transparency |
| Agency page | FTC Action Against IntelliVision — FTC press release |
More AI rules in FTC
- FTC v. Rite Aid · In effect
- FTC v. Amazon (Ring) · In effect
- FTC v. Amazon (Alexa) · In effect
- FTC v. NGL Labs · In effect
- FTC v. DoNotPay · In effect
- FTC v. Rytr · Repealed / replaced
Related facial recognition rules elsewhere
- Virginia § 15.2-1723.2 (facial recognition by local law enforcement, eff. July 1, 2026) · In effect
- Bristol VA PD facial recognition program (first VA local agency) · In effect
- Dallas PD Clearview AI facial recognition policy · In effect
- Ban biometric recognition in public accommodations (Ban The Scan) · Proposed / pending
- Limit facial recognition in residential buildings (Ban The Scan) · Proposed / pending
- Texas v. Google · In effect
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