New Jersey Data Protection Act (SB 332, P.L. 2024, c.9)
New Jersey · P.L.2024, c.9 (N.J. SB 332)
New Jersey's comprehensive privacy law grants residents rights to access, correct, delete, and port personal data and to opt out of data sales and targeted advertising. Controllers must get opt-in consent for sensitive data (health, biometric, precise location) and honor universal opt-out signals since July 2025.
Technical detail
N.J. SB 332 (P.L.2024, c.9), eff. Jan. 15, 2025; applies at 100,000-consumer or 25,000/revenue thresholds; universal opt-out mechanism required July 15, 2025; AG enforcement up to $10,000 per violation, 30-day cure for first 18 months.
Who is protected: New Jersey residents
Who must comply: Controllers/processors meeting thresholds operating in or targeting NJ
Key facts
| Jurisdiction | New Jersey |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2025-01-15 |
| Enacted | 2024-01-16 |
| Citation | P.L.2024, c.9 (N.J. SB 332) |
| Enforced by | New Jersey Attorney General (Division of Consumer Affairs) |
| Private right of action | No — agency enforcement only |
| Penalties | Up to $10,000 per violation; injunctive relief |
| Topics | consumer data privacy · consumer protection · automated decision-making · data retention |
| Last verified | 2026-06-12 |
| Official source | Senate Bill 332 — New Jersey Legislature ↗ |
More AI rules in New Jersey
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- S731/A796 — Data center ratepayer protection and grid-demand · Enacted (not yet in effect)
- NJ Deceptive AI Deepfakes Act · In effect
- NJ Bot Disclosure Act (bots must identify themselves) · In effect
- NJ N.J.A.C. 13:16 (bias law covers AI hiring tools) · In effect
- Guidance on Algorithmic Discrimination and the New Jersey La · In effect
Related consumer data privacy rules elsewhere
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for lo · Blocked / in litigation
- House Bill 2512 — Banning surveillance pricing by rideshare · Proposed / pending
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- Maine LD 61 (employer surveillance disclosure & prohibition) · In effect
- Washington SHB 1672 (employee monitoring notice, ADS restrictions, emotion AI ban) · In effect
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