New Mexico AI Disclosure in Political Advertising Law (HB 182, 2024)
New Mexico · 2024 N.M. Laws (HB 182), amending NMSA 1978 Campaign Reporting Act
New Mexico requires political campaigns to include a prominent disclaimer — 'This has been manipulated or generated by artificial intelligence' — on any campaign ad containing materially deceptive AI content, and criminalizes distributing materially deceptive political media.
Technical detail
NM HB 182 (2024) amends the Campaign Reporting Act (NMSA 1978) to require AI-manipulation disclaimers on political ads and criminalize distribution of materially deceptive election media. Effective May 15, 2024.
Who is protected: Candidates depicted in AI-altered political media; New Mexico voters
Who must comply: Campaigns, committees, and individuals distributing AI-generated political ads in New Mexico
Key facts
| Jurisdiction | New Mexico |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-05-15 |
| Enacted | 2024-03-05 |
| Citation | 2024 N.M. Laws (HB 182), amending NMSA 1978 Campaign Reporting Act |
| Enforced by | New Mexico Ethics Commission; Secretary of State |
| Penalties | Criminal penalties for distributing materially deceptive media; administrative enforcement |
| Topics | deepfakes · election deepfakes · AI-generated images · AI disclosure and transparency |
| Last verified | 2026-06-12 |
| Official source | HB 182 — 2024 Regular Session, New Mexico Legislature ↗ |
More AI rules in New Mexico
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · In effect
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- NY AG · In effect
- MI SOS Deepfake Election Policy · In effect
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