Nevada AB 406 (2025) — AI Misrepresentation of Mental and Behavioral Health Services
NV · 2025 Nev. Stat. Ch. 283 (AB 406); amends NRS Chs. 391, 433, 629
Nevada made it a deceptive trade practice for AI chatbots and companion apps to falsely claim — or imply — that they are licensed mental-health professionals. Aimed squarely at the growing class of GenAI 'therapy' apps that mislead vulnerable users about clinical credentials.
Technical detail
NRS Ch. 598 amendments (SB 199, eff. Oct. 1, 2025) — declares it a deceptive trade practice for an AI/chatbot to represent itself as a licensed mental-health professional, or to use AI in a way that could lead a reasonable user to believe a licensed clinician is treating them. Enforcement under NRS 598.0903 et seq.; Nevada AG and Bureau of Consumer Protection.
Who is protected: Nevada consumers, including vulnerable users seeking mental-health support
Who must comply: Developers and operators of AI/chatbots in Nevada commerce
Key facts
| Jurisdiction | NV |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Moderate protection |
| Effective date | 2025-07-01 |
| Enacted | 2025-06-05 |
| Citation | 2025 Nev. Stat. Ch. 283 (AB 406); amends NRS Chs. 391, 433, 629 |
| Enforced by | Nevada Attorney General; Nevada Bureau of Consumer Protection |
| Private right of action | Yes — individuals can sue |
| Penalties | Civil penalties up to $15,000 per violation; disciplinary action for licensed providers |
| Topics | consumer protection · healthcare AI · automated decision-making |
| Last verified | 2026-06-17 |
| Official source | Nevada SB 199 (2025) Enrolled — AI Mental Health Practices ↗ |
More AI rules in NV
- NV DOI AI Bulletin · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · Enacted (not yet in effect)
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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