New York Contracts for the Creation and Use of Digital Replicas (Gen. Oblig. Law 5-302) (S7676B)
New York · N.Y. Gen. Oblig. Law 5-302; L. 2024, ch. 569 (S7676B)
A contract clause that lets a company create or use an AI digital replica of a person's voice or likeness is unenforceable if it does not reasonably specifically describe how the replica will be used, unless the person had a lawyer or a union representing them when they signed. It is aimed at protecting performers from signing away their digital likeness in broad, vague terms.
Technical detail
Chapter 569 of the Laws of 2024 adds N.Y. Gen. Oblig. Law 5-302. A provision permitting the creation/use of a digital replica of an individual's voice or likeness in place of work they would otherwise perform is against public policy and unenforceable if it lacks a reasonably specific description of intended uses, unless the individual was represented by legal counsel or by a labor union whose CBA expressly addresses digital-replica uses.
Who is protected: Individuals (particularly performers) whose voice or likeness is the subject of a digital-replica contract provision.
Who must comply: Parties drafting or enforcing contracts that authorize creating or using an individual's digital replica.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Moderate protection |
| Effective date | 2025-01-01 |
| Enacted | 2024-12-02 |
| Citation | N.Y. Gen. Oblig. Law 5-302; L. 2024, ch. 569 (S7676B) |
| Enforced by | New York courts (enforceability determined in contract disputes). |
| Private right of action | No — agency enforcement only |
| Penalties | Unenforceability: the offending contract provision is void and against public policy. |
| Topics | deepfakes · AI hiring and employment |
| Last verified | 2026-06-16 |
| Official source | NY State Senate Bill 2023-S7676B ↗ |
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Related deepfakes rules elsewhere
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- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
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- NY AG · In effect
- MI SOS Deepfake Election Policy · In effect
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