New York State Fashion Workers Act (S9832)
New York · New York State Fashion Workers Act; L. 2024, ch. 683 (S9832)
Before a modeling agency or a client can create or use an AI digital replica of a model (such as a computer-generated version of their face, body, or voice), they must get the model's clear written consent, separate from the regular representation contract, that spells out the scope, purpose, pay, and how long the replica will be used.
Technical detail
Chapter 683 of the Laws of 2024 enacts the Fashion Workers Act under the Labor Law and General Business Law: model management companies and clients must obtain a model's clear written consent — separate from any management agreement — before creating or using the model's digital replica (a significant computer-generated or AI representation of the model's likeness), detailing scope, purpose, rate of pay, and duration.
Who is protected: Fashion models providing services in New York.
Who must comply: Model management companies and clients (those who receive modeling services) operating in or soliciting in New York.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Moderate protection |
| Effective date | 2025-06-19 |
| Enacted | 2024-12-21 |
| Citation | New York State Fashion Workers Act; L. 2024, ch. 683 (S9832) |
| Enforced by | New York State Department of Labor / Commissioner of Labor; the Attorney General may act against repeated illegal conduct. |
| Private right of action | Yes — individuals can sue |
| Penalties | Civil penalties of up to $3,000 for a first violation and up to $5,000 for each subsequent violation; models also have a private right of action and may file complaints with the Commissioner within six years. |
| Topics | deepfakes · AI hiring and employment · AI-generated images |
| Last verified | 2026-06-16 |
| Official source | NY State Senate Bill 2023-S9832 ↗ |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- NY Responsible Data Center Development Act (passed, awaiting Governor) · Proposed / pending
- New York Deepfake Harassment and NCII Civil Action Act · Proposed / pending
- New York Deepfake Harassment and NCII Civil Action Act (Assembly) · Proposed / pending
- NY AI Professional Impersonation Liability Bill · Proposed / pending
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · In effect
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- NY AG · In effect
- MI SOS Deepfake Election Policy · In effect
See something wrong or out of date? Submit a correction — every entry must carry a verifiable official source.