Oregon SB 1571 (Synthetic Media Disclosure in Campaign Communications)
Oregon · 2024 Or. Laws ch. 62 (SB 1571)
Oregon requires campaign communications that use synthetic media (an AI-generated or AI-manipulated image, audio, or video depicting a person's voice or likeness) to carry a disclosure telling viewers the content was altered or created with artificial intelligence. The Secretary of State (or the Attorney General when the Secretary of State race is involved) can go to court to stop a non-compliant communication. Violators can face a civil penalty.
Technical detail
SB 1571 (2024 Or. Laws ch. 62) requires a disclosure on campaign communications containing synthetic media and authorizes injunctive relief plus a civil penalty for noncompliance.
Who is protected: Voters and candidates depicted in manipulated campaign media.
Who must comply: Candidates, campaigns, and others who produce or distribute campaign communications containing synthetic media in Oregon.
Key facts
| Jurisdiction | Oregon |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-03-27 |
| Enacted | 2024-03-27 |
| Citation | 2024 Or. Laws ch. 62 (SB 1571) |
| Enforced by | Oregon Secretary of State (Elections Division); Oregon Attorney General for communications involving the Secretary of State office. |
| Private right of action | No — agency enforcement only |
| Penalties | A court may enjoin distribution, and violators may be assessed a civil penalty of up to $10,000. |
| Topics | deepfakes · election deepfakes · AI disclosure and transparency |
| Last verified | 2026-06-16 |
| Official source | Oregon Legislature OLIS - SB 1571 (2024 Regular Session) Overview ↗ |
More AI rules in Oregon
- Oregon SB 1546 (AI companion chatbot disclosure + private right of action) · Enacted (not yet in effect)
- Oregon HB 4084 Data Center Tax Moratorium · In effect
- Oregon POWER Act · In effect
- OR weaponized-drone ban · In effect
- Oregon SB 619 (opt out of profiling; child-data & assessment rules) · In effect
- SB 1546 (OR Chatbot Safety) · Enacted (not yet in effect)
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · In effect
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- NY AG · In effect
- MI SOS Deepfake Election Policy · In effect
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