HomeLegal DirectoryOregon SB 1571 (campaign ads must disclose AI/synthetic media)

In effect Limited protection

Oregon SB 1571 (Synthetic Media Disclosure in Campaign Communications)

Oregon · 2024 Or. Laws ch. 62 (SB 1571)

Oregon requires campaign communications that use synthetic media (an AI-generated or AI-manipulated image, audio, or video depicting a person's voice or likeness) to carry a disclosure telling viewers the content was altered or created with artificial intelligence. The Secretary of State (or the Attorney General when the Secretary of State race is involved) can go to court to stop a non-compliant communication. Violators can face a civil penalty.

Technical detail

SB 1571 (2024 Or. Laws ch. 62) requires a disclosure on campaign communications containing synthetic media and authorizes injunctive relief plus a civil penalty for noncompliance.

Who is protected: Voters and candidates depicted in manipulated campaign media.

Who must comply: Candidates, campaigns, and others who produce or distribute campaign communications containing synthetic media in Oregon.

Key facts

JurisdictionOregon
LevelState
StatusIn effect
Protection strengthLimited protection
Effective date2024-03-27
Enacted2024-03-27
Citation2024 Or. Laws ch. 62 (SB 1571)
Enforced byOregon Secretary of State (Elections Division); Oregon Attorney General for communications involving the Secretary of State office.
Private right of actionNo — agency enforcement only
PenaltiesA court may enjoin distribution, and violators may be assessed a civil penalty of up to $10,000.
Topicsdeepfakes · election deepfakes · AI disclosure and transparency
Last verified2026-06-16
Official sourceOregon Legislature OLIS - SB 1571 (2024 Regular Session) Overview ↗

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