Utah HB 452: Mental Health Chatbot Protections
Utah · Utah Code § 13-2c-101 et seq. (HB 452, 2025)
Utah regulates AI chatbots that act like therapists: suppliers must clearly disclose the chatbot is not human, may not advertise products mid-conversation without disclosure, and may not sell or share users' individually identifiable health information.
Technical detail
Utah Code ch. 13-2c (HB 452, 2025, eff. May 7, 2025) imposes disclosure, advertising-restriction, and health-data protections on suppliers of 'mental health chatbots' using generative AI, with an affirmative defense for filed best-practice policies.
Who is protected: Utah users of mental health chatbots
Who must comply: Suppliers of mental health chatbots operating in Utah
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2025-05-07 |
| Enacted | 2025-03-25 |
| Citation | Utah Code § 13-2c-101 et seq. (HB 452, 2025) |
| Enforced by | Utah Division of Consumer Protection |
| Private right of action | No — agency enforcement only |
| Penalties | Administrative fines up to $2,500 per violation; injunctive relief and disgorgement |
| Topics | healthcare AI · consumer protection · consumer data privacy · AI disclosure and transparency |
| Last verified | 2026-06-10 |
| Official source | Utah State Legislature: H.B. 452 Artificial Intelligence Amendments (2025) ↗ |
More AI rules in Utah
- Utah SB 319 (health insurer AI) · Enacted (not yet in effect)
- UT HB 101 (2019 AV statute) · In effect
- UT drone-wildfire law · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
- Utah S.B. 131 (AI-generated political ads must say 'generated by AI') · In effect
Related healthcare AI rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · Enacted (not yet in effect)
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
- RI AI Companion Self-Harm Safety (2026) · In effect
- Georgia SB 544 (health insurer AI) · Enacted (not yet in effect)
- Indiana HB 1271 (AI claims downcoding) · In effect
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