Utah Artificial Intelligence Policy Act (SB 149, as amended 2025)
Utah · Utah Code § 13-72-101 et seq. (SB 149, 2024; amended 2025)
The first state generative-AI consumer law: businesses can't hide behind AI — they remain liable under consumer protection law for what their chatbots say. People in regulated occupations (like healthcare providers) must proactively disclose AI use in high-risk interactions, and any business must disclose AI use when clearly asked.
Technical detail
Utah Code §§ 13-2-12, 13-72 (SB 149, eff. May 1, 2024), amended by SB 226 and SB 332 (eff. May 7, 2025): disclosure required on clear consumer request and for high-risk regulated-services interactions; safe harbor if the AI self-discloses; sunset extended to July 1, 2027.
Who is protected: Utah consumers interacting with generative AI
Who must comply: Businesses using generative AI in consumer transactions; persons in regulated occupations using GenAI
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-05-01 |
| Enacted | 2024-03-13 |
| Citation | Utah Code § 13-72-101 et seq. (SB 149, 2024; amended 2025) |
| Enforced by | Utah Division of Consumer Protection; Utah Attorney General |
| Private right of action | No — agency enforcement only |
| Penalties | Administrative fines up to $2,500 per violation; up to $5,000 per violation for breach of division orders |
| Topics | consumer protection · AI disclosure and transparency · healthcare AI |
| Last verified | 2026-06-10 |
| Official source | Utah State Legislature: SB 149 Artificial Intelligence Amendments (2024) ↗ |
More AI rules in Utah
- Utah SB 319 (health insurer AI) · Enacted (not yet in effect)
- UT HB 101 (2019 AV statute) · In effect
- UT drone-wildfire law · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
- Utah S.B. 131 (AI-generated political ads must say 'generated by AI') · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · Enacted (not yet in effect)
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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