In effect
Limited protection
Wisconsin AI Synthetic Media Disclosure in Political Ads (2023 Act 123)
Wisconsin · 2023 Wis. Act 123; Wis. Stat. ch. 11
Wisconsin requires political communications paid for by campaigns, PACs, or parties to carry a clear 'Contains content generated by AI' disclosure if they include synthetic media. Violations carry up to $1,000 per offense via the Ethics Commission.
Technical detail
2023 Wis. Act 123 (AB 664), published Mar. 22, 2024, amends Wis. Stat. ch. 11 to require AI-synthetic-media disclosure in qualifying political communications; $1,000 forfeiture per violation.
Who is protected: Wisconsin voters
Who must comply: Candidate committees, PACs, parties, referendum committees
Key facts
| Jurisdiction | Wisconsin |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-03-22 |
| Enacted | 2024-03-21 |
| Citation | 2023 Wis. Act 123; Wis. Stat. ch. 11 |
| Enforced by | Wisconsin Ethics Commission |
| Private right of action | No — agency enforcement only |
| Penalties | Forfeiture up to $1,000 per violation |
| Topics | election deepfakes · deepfakes · AI disclosure and transparency |
| Last verified | 2026-06-12 |
| Official source | 2023 Wisconsin Act 123 — Wisconsin Legislature ↗ |
More AI rules in Wisconsin
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- WI drone-surveillance ban · In effect
- WI PDD Act 13 (2017) · In effect
- WI AI CSAM Law · In effect
- Wisconsin 452.136(1m) (real estate ads must disclose AI-altered property images) · Enacted (not yet in effect)
- State of Wisconsin Acceptable Technology Use, Access, and Se · In effect
Related election deepfakes rules elsewhere
- MI SOS Deepfake Election Policy · In effect
- FCC Lingo Telecom Biden deepfake fine · In effect
- FL HB 919 AI political/commercial disclosure · In effect
- CA AB 2655 (deepfake takedown) · Blocked / in litigation
- AK SB 177 — AI deepfakes / cybersecurity / data privacy (dead, 2024) · Expired
- AK HB 358 — deepfake defamation / electioneering (dead, 2024) · Expired
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