Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025)
Arkansas Act 159 (HB 1071) — Frank Broyles Publicity Rights Protection Act: AI Voice & Likeness
Arkansas · Ark. Act 159 / HB 1071 (2025 Regular Session), amending Ark. Code Ann. §§ 4-75-1103, 4-75-1110 and 4-75-1112 (Frank Broyles Publicity Rights Protection Act, § 4-75-1101 et seq.)
- Status
- In effect
- Took effect
- August 5, 2025
- Applies to
- Persons or companies using AI-generated voice or likeness of living or deceased individuals for commercial purposes in Arkansas
- Enforced by
- Civil action by affected person or their estate
Arkansas Act 159 (HB 1071), signed February 25, 2025 and in force since August 5, 2025, updates the Frank Broyles Publicity Rights Protection Act of 2016 to cover artificial intelligence. It adds 'voice' — including an AI-generated simulation of a real person's voice — to the protected attributes, and makes clear that a 'photograph' or 'likeness' includes images, video or 3-D reproductions generated by AI. A person whose photograph, voice or likeness is reproduced by AI and used commercially without authorization can sue for damages and recover lost profits. The Act is named for the late University of Arkansas Razorbacks coach Frank Broyles.
Who is protected: Arkansas residents whose voice or likeness is used in AI-generated commercial content without consent
Legal detail
Act 159 of 2025 amends the Frank Broyles Publicity Rights Protection Act of 2016 (Ark. Code Ann. § 4-75-1101 et seq.): § 4-75-1103(3) 'likeness' now includes generation through artificial intelligence; § 4-75-1103(5) 'photograph' now includes image, video or three-dimensional generation through AI; new § 4-75-1103(7) defines 'voice' to include a simulation of an individual's voice generated through AI; § 4-75-1110(a)(1)(F)(i) extends the service-provider exemption's knowledge standard to voice; § 4-75-1112 construction clause updated to include voice. Approved February 25, 2025; no emergency clause, so effective August 5, 2025 (91 days after the May 5, 2025 sine die adjournment).
Key facts
| Jurisdiction | Arkansas |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | February 25, 2025 |
| Citation | Ark. Act 159 / HB 1071 (2025 Regular Session), amending Ark. Code Ann. §§ 4-75-1103, 4-75-1110 and 4-75-1112 (Frank Broyles Publicity Rights Protection Act, § 4-75-1101 et seq.) |
| Private right of action | Yes, individuals can sue |
| Topics | deepfakes · consumer protection |
| Bill text | Arkansas Legislature — HB 1071 (Act 159, 2025 Regular Session) |
More AI rules in Arkansas
- Arkansas public entity AI/ADS policy mandate (Act 848, 2025) · In effect
- AR Act 1096 (2019 AV) · In effect
- Arkansas Deepfake Sexual Content Act · In effect
- Arkansas AI CSAM Law · In effect
- AR Generative AI Ownership Act (Act 927) · In effect
- Initial Report - Arkansas Artificial Intelligence and Analytics Center… · In effect
Related deepfakes rules elsewhere
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
- xAI v. Ellison (MN nudification ban challenge) · Blocked / in litigation
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