CPPA Honda ADMT settlement
California Privacy Protection Agency — Honda $632,500 ADMT/CCPA Settlement
CA · CPPA, In re American Honda Motor Co. (Mar. 12, 2025)
- Status
- In effect
- Took effect
- March 12, 2025
- Applies to
- Businesses subject to the CCPA using ADMT for consumer decisions
- Enforced by
- California Privacy Protection Agency
California's privacy agency fined American Honda $632,500 — its first public enforcement action — for making consumers go through hoops to exercise opt-out and access rights, including against automated decision-making and data-broker sharing. The agency signaled that ADMT (automated decision-making technology) compliance is now a top enforcement priority for AI-driven consumer profiling.
Who is protected: California consumers subject to ADMT/AI profiling and data-broker sales
Legal detail
CPPA Order, In the Matter of American Honda Motor Co., Inc. (March 12, 2025). Honda violated CCPA opt-out symmetry, authorized-agent acceptance, and consumer-rights verification rules under Cal. Civ. Code § 1798.135 and 11 CCR § 7026. $632,500 penalty + injunctive relief. CPPA's pending ADMT regulations (effective Jan. 2027) make this a precedent for AI-profiling enforcement.
Key facts
| Jurisdiction | CA |
|---|---|
| Level | State |
| Strength | Moderate |
| Enacted | March 12, 2025 |
| Citation | CPPA, In re American Honda Motor Co. (Mar. 12, 2025) |
| Private right of action | No, agency enforcement only |
| Penalties | Administrative fines up to $2,500/violation; $7,500/intentional or minor-related violation |
| Topics | consumer protection · consumer data privacy · automated decision-making |
| Agency page | CPPA Settles Investigation into American Honda Motor Co. |
More AI rules in CA
- CA AB 2148 no-AI school employees (2026) · Enacted (not yet in effect)
- CA AG Bonta · In effect
- CA Bar GenAI Guidance · In effect
- CA CPPA ADMT Regs · In effect
- CA AB 1008 (CCPA + AI) · In effect
- CA AG Bonta AI legal advisory · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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