HB 919 (AI Political Ad Disclaimers)

Florida CS/HB 919: AI Use in Political Advertising
Florida · Fla. Stat. § 106.145 (CS/HB 919, Ch. 2024-126, Laws of Fla.)

Status
In effect
Took effect
July 1, 2024
Applies to
Persons paying for, sponsoring, or approving covered political advertisements
Enforced by
Florida Elections Commission; criminal prosecution

Florida political ads that use generative AI to depict a real person doing something they never did — with intent to injure a candidate or deceive voters — must carry a clear disclaimer that the content was created with generative AI. Failing to include the disclaimer is a first-degree misdemeanor.

Who is protected: Florida voters and candidates

Legal detail

CS/HB 919 (Ch. 2024-126, Laws of Fla.; presented to Governor Apr. 26, 2024; approved Apr. 29, 2024; eff. July 1, 2024) creates Fla. Stat. § 106.145: a political advertisement, electioneering communication, or other miscellaneous advertisement of a political nature containing content created in whole or in part with generative AI that appears to depict a real person performing an action that did not actually occur, and was created with intent to injure a candidate or to deceive regarding a ballot issue, must prominently state "Created in whole or in part with the use of generative artificial intelligence (AI)." Format rules for print (bold, >= 12 pt), TV/video (>= 4% of vertical picture height), graphic and internet communications. Failure is a first-degree misdemeanor for the person identified as paying for, sponsoring or approving the ad, in addition to civil penalties; any person may file a complaint with the Florida Elections Commission, with expedited hearings.

Key facts

JurisdictionFlorida
LevelState
StrengthLimited
EnactedApril 29, 2024
CitationFla. Stat. § 106.145 (CS/HB 919, Ch. 2024-126, Laws of Fla.)
Private right of actionNo, agency enforcement only
PenaltiesFirst-degree misdemeanor for missing disclaimer; civil penalties via Elections Commission
Topicselection deepfakes · deepfakes · AI-generated images · AI disclosure and transparency
Bill textFlorida Senate — CS/HB 919 (2024), Ch. 2024-126

More AI rules in Florida

Related election deepfakes rules elsewhere

See something wrong or out of date? Submit a correction. Every entry must carry a verifiable source.