MA AG Campbell
MA AG Campbell — Advisory on Consumer Protection, Anti-Discrimination, Data Security and AI
MA · MA AG Campbell — Advisory on Consumer Protection, Anti-Discrimination, Data Security and AI (2024-04-16)
- Status
- In effect
- Took effect
- April 16, 2024
- Applies to
- Defendants in the action / regulated entities the guidance addresses
- Enforced by
- MA Attorney General
Clarifies that Chapter 93A, the Anti-Discrimination Law, and MA Data Security Regs apply fully to AI developers, suppliers, and users; identifies algorithmic discrimination and misrepresenting AI capabilities as unfair/deceptive.
Who is protected: MA consumers, workers, and residents affected by AI
Legal detail
Clarifies that Chapter 93A, the Anti-Discrimination Law, and MA Data Security Regs apply fully to AI developers, suppliers, and users; identifies algorithmic discrimination and misrepresenting AI capabilities as unfair/deceptive. State AG enforcement / guidance action.
Key facts
| Jurisdiction | MA |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | April 16, 2024 |
| Citation | MA AG Campbell — Advisory on Consumer Protection, Anti-Discrimination, Data Security and AI (2024-04-16) |
| Penalties | Settlement / civil penalties / injunctive relief depending on action |
| Topics | consumer protection · automated decision-making · consumer data privacy |
| Agency page | MA AG Campbell — Advisory on Consumer Protection, Anti-Discrimination, Data Security and AI — AG source |
More AI rules in MA
- MA AG · In effect
- MA EO 629 · In effect
- MA DOI AI Bulletin · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
See something wrong or out of date? Submit a correction. Every entry must carry a verifiable source.