Michigan HB 5141 (AI political-ad disclaimer)
Michigan House Bill 5141 (2023) — AI Disclaimer for Political Advertisements
Michigan · 2023 Mich. Pub. Act 263 (HB 5141), amending the Michigan Campaign Finance Act
- Status
- In effect
- Took effect
- February 13, 2024
- Applies to
- Persons who create, publish, or distribute political advertisements relating to Michigan candidates, elections, or ballot questions that are generated wholly or substantially by AI.
- Enforced by
- Michigan Secretary of State (rules and disclaimer standards); state criminal/civil enforcement for violations.
Michigan amended its Campaign Finance Act so that a political advertisement created in whole or substantially through artificial intelligence must carry a clear statement disclosing that AI was used. The rule reaches print, audio, and video messages relating to candidates, elections, or ballot questions in the state. The Secretary of State sets the size and placement standards for the required disclaimer, with limited exemptions for items too small to label.
Who is protected: Michigan voters and the integrity of the state's elections and campaign communications.
Legal detail
2023 PA 263 (HB 5141) amends the Michigan Campaign Finance Act to require a disclosure on any 'qualified political advertisement' generated in whole or substantially by AI; violations are civil infractions, and a repeat violation within five years can be charged as a Class E felony.
Key facts
| Jurisdiction | Michigan |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | November 30, 2023 |
| Citation | 2023 Mich. Pub. Act 263 (HB 5141), amending the Michigan Campaign Finance Act |
| Private right of action | No, agency enforcement only |
| Penalties | Violations are civil infractions; a repeat violation within five years may be prosecuted as a Class E felony against the public trust, punishable by up to five years. |
| Topics | election deepfakes · deepfakes · AI disclosure and transparency |
| Bill text | Michigan Legislature — House Bill 5141 of 2023 (Public Act 263 of 2023) |
More AI rules in Michigan
- MI HB 6392 tort liability for AI misidentification · Proposed / pending
- Michigan PSC DTE–Google data center contracts · In effect
- MI SAVE Acts (2016 AV package) · In effect
- Michigan Intimate Deep Fakes Act · In effect
- Michigan Election Deepfake Law · In effect
- Adoption and Usage of Artificial Intelligence: Guidelines and… · In effect
Related election deepfakes rules elsewhere
- MI SOS Deepfake Election Policy · In effect
- FCC Lingo Telecom Biden deepfake fine · In effect
- AK SB 177 — AI deepfakes / cybersecurity / data privacy (dead, 2024) · Expired
- AK HB 358 — deepfake defamation / electioneering (dead, 2024) · Expired
- Butte-Silver Bow data center initiative ballot litigation (2026) · Blocked / in litigation
- TCPA (AI voice calls) · In effect
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