Oklahoma SB 546 (opt out of profiling for significant decisions)
Oklahoma Consumer Data Privacy Act (SB 546) - Profiling Opt-Out
Oklahoma · Oklahoma Consumer Data Privacy Act, SB 546 (2026), eff. Jan. 1, 2027
- Status
- Enacted (not yet in effect)
- Takes effect
- January 1, 2027
- Applies to
- Controllers doing business in Oklahoma that meet the Act's processing thresholds.
- Enforced by
- Oklahoma Attorney General (exclusive enforcement).
Oklahoma's comprehensive consumer privacy law gives residents the right to tell a business to stop using their personal data for profiling that drives decisions carrying legal or similarly significant effects, such as those affecting credit, employment, or housing. Businesses must also run and document data protection assessments before high-risk processing, including risky profiling. The law is enforced only by the Attorney General; there is no consumer lawsuit right.
Who is protected: Oklahoma consumers (residents acting in an individual/household capacity).
Legal detail
SB 546 enacts the Oklahoma Consumer Data Privacy Act, granting a right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects and requiring controllers to conduct data protection assessments for heightened-risk processing.
Key facts
| Jurisdiction | Oklahoma |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 20, 2026 |
| Citation | Oklahoma Consumer Data Privacy Act, SB 546 (2026), eff. Jan. 1, 2027 |
| Private right of action | No, agency enforcement only |
| Penalties | Civil penalties of up to $7,500 per violation after a cure opportunity; no private right of action. |
| Topics | consumer data privacy · automated decision-making |
| Agency page | Oklahoma House of Representatives - Major Data Privacy Bill Signed into Law (SB 546) |
More AI rules in Oklahoma
- Oklahoma HB 2992 data center ratepayer protection (2026) · In effect
- Oklahoma SB 259 Groundwater Modernization Act (2026) · Enacted (not yet in effect)
- OK AI Revenge Porn Law · In effect
- Oklahoma HB 3642 (AI-generated CSAM is a crime) · In effect
- Use of AI in Oklahoma State Government Standard · In effect
Related consumer data privacy rules elsewhere
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for location… · Blocked / in litigation
- House Bill 2512 — Banning surveillance pricing by rideshare companies · Proposed / pending
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- Maine LD 61 (employer surveillance disclosure & prohibition) · In effect
- Washington SHB 1672 (employee monitoring notice, ADS restrictions, emotion AI ban) · In effect
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