OR AG Rosenblum
OR AG Rosenblum — AI Guidance (UTPA, OCPA, Equality Act)
OR · OR AG Rosenblum — AI Guidance (UTPA, OCPA, Equality Act) (2024-12-24)
- Status
- In effect
- Took effect
- December 24, 2024
- Applies to
- Defendants in the action / regulated entities the guidance addresses
- Enforced by
- OR Attorney General
Clarifies that Oregon's UTPA, OCPA, and Equality Act apply to AI absent AI-specific law. Misrepresenting AI capabilities, discriminatory outcomes, and processing biometric/sensitive data without consent are actionable.
Who is protected: OR consumers, workers, and residents affected by AI
Legal detail
Clarifies that Oregon's UTPA, OCPA, and Equality Act apply to AI absent AI-specific law. Misrepresenting AI capabilities, discriminatory outcomes, and processing biometric/sensitive data without consent are actionable. State AG enforcement / guidance action.
Key facts
| Jurisdiction | OR |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | December 24, 2024 |
| Citation | OR AG Rosenblum — AI Guidance (UTPA, OCPA, Equality Act) (2024-12-24) |
| Penalties | Settlement / civil penalties / injunctive relief depending on action |
| Topics | consumer protection · consumer data privacy · automated decision-making |
| Agency page | OR AG Rosenblum — AI Guidance (UTPA, OCPA, Equality Act) — AG source |
More AI rules in OR
- OR PUC Data Center Rate Class · In effect
- OR EO 23-06 · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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