Utah AI Policy Act
Utah Artificial Intelligence Policy Act (SB 149, as amended 2025)
Utah · Utah Code § 13-72-101 et seq. (SB 149, 2024; amended 2025)
- Status
- In effect
- Took effect
- May 1, 2024
- Applies to
- Businesses using generative AI in consumer transactions; persons in regulated occupations using GenAI
- Enforced by
- Utah Division of Consumer Protection; Utah Attorney General
The first state generative-AI consumer law: businesses can't hide behind AI — they remain liable under consumer protection law for what their chatbots say. People in regulated occupations (like healthcare providers) must proactively disclose AI use in high-risk interactions, and any business must disclose AI use when clearly asked.
Who is protected: Utah consumers interacting with generative AI
Legal detail
SB 149 (2024 Gen. Sess.; signed Mar. 13, 2024; eff. May 1, 2024) enacted Utah Code Title 13, Ch. 72, Artificial Intelligence Policy Act (Office of Artificial Intelligence Policy, AI Learning Laboratory, regulatory mitigation agreements) and the GenAI disclosure/liability provision at § 13-2-12. In 2025, SB 226 (eff. May 7, 2025) repealed § 13-2-12 and re-enacted narrower disclosure rules in a new chapter (disclosure on a clear consumer request and for 'high-risk' interactions in regulated occupations; safe harbor when the AI discloses itself), and SB 332 (eff. May 7, 2025) moved the Act's repeal date to July 1, 2027. Current Utah Code § 63I-2-213(2): 'Title 13, Chapter 72, Artificial Intelligence Policy Act, is repealed July 1, 2027.' Enforcement is by the Division of Consumer Protection only: administrative fines up to $2,500 per violation, division court actions, and civil penalties up to $5,000 per violation of an administrative or court order (AG may bring on the division's behalf). No private right of action.
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 13, 2024 |
| Citation | Utah Code § 13-72-101 et seq. (SB 149, 2024; amended 2025) |
| Private right of action | No, agency enforcement only |
| Penalties | Administrative fines up to $2,500 per violation; up to $5,000 per violation for breach of division orders |
| Topics | consumer protection · AI disclosure and transparency · healthcare AI |
| Bill text | Utah State Legislature: SB 149 Artificial Intelligence Amendments (2024) |
More AI rules in Utah
- Utah HB 76 data center water transparency (2026) · In effect
- Utah EO 2026-08 pro-human AI in state government · In effect
- UT HB 101 (2019 AV statute) · In effect
- UT drone-wildfire law · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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