Utah S.B. 226 (must disclose you're talking to AI on request; AI use no excuse)
Utah S.B. 226 — Artificial Intelligence Consumer Protection Amendments
Utah · Utah Laws 2025, S.B. 226; Utah Code 13-75-101 to 13-75-106
- Status
- In effect
- Took effect
- May 7, 2025
- Applies to
- Suppliers that use generative AI in consumer transactions and individuals in state-regulated occupations.
- Enforced by
- Utah Division of Consumer Protection.
Utah requires businesses using generative AI in consumer interactions to come clean about it. If a consumer clearly asks whether they are dealing with AI, a supplier must disclose they are interacting with generative AI and not a human. People in licensed occupations must prominently disclose AI use up front in 'high-risk' interactions (health, financial, legal, mental-health advice or sensitive data). A safe harbor applies for clear self-identification, and it is no defense that the AI made the offending statement.
Who is protected: Utah consumers interacting with generative AI and recipients of services from regulated occupations.
Legal detail
S.B. 226 (2025) enacts Utah Code 13-75-101 to 13-75-106: disclosure on a consumer's request, prominent up-front disclosure by regulated-occupation licensees in 'high-risk' interactions, a self-identification safe harbor, a bar on an 'AI made me do it' defense, and Division of Consumer Protection fines up to $2,500 per violation and $5,000 per order violation.
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 27, 2025 |
| Citation | Utah Laws 2025, S.B. 226; Utah Code 13-75-101 to 13-75-106 |
| Private right of action | No, agency enforcement only |
| Penalties | Administrative or court fines up to $2,500 per violation, and up to $5,000 per violation of an order. |
| Topics | consumer protection · AI disclosure and transparency · healthcare AI |
| Bill text | S.B. 226, Artificial Intelligence Consumer Protection Amendments (Enrolled), Utah Legislature 2025 |
More AI rules in Utah
- Utah HB 76 data center water transparency (2026) · In effect
- Utah EO 2026-08 pro-human AI in state government · In effect
- UT HB 101 (2019 AV statute) · In effect
- UT drone-wildfire law · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
See something wrong or out of date? Submit a correction. Every entry must carry a verifiable source.