Seattle CB 121267 grocery surveillance pricing ban (2026)

Seattle, WA — City Council Passes CB 121267, the First City Ban on Grocery 'Surveillance Pricing' Using Shoppers' Personal Data (September 2026)
Seattle, WA · Seattle Council Bill 121267, Fair and Transparent Pricing ordinance (new SMC ch. 7.35; passed Sept. 22, 2026)

Status
Enacted (not yet in effect)
Takes effect
September 1, 2027
Applies to
Large grocery retailers (online and brick-and-mortar) and large delivery platforms operating in Seattle
Enforced by
Seattle City Attorney's Office (per August 2026 reporting on the proposal)

On September 22, 2026 the Seattle City Council voted 7-2 to pass the Fair and Transparent Pricing ordinance (Council Bill 121267; reported by Supermarket News as the Fair Pricing and Transparency Act), which bans large grocery retailers and delivery platforms from using a shopper's personal data, through algorithms, to set individualized prices for groceries and other essentials. Data covered includes things like browsing history, location, inferred income, race, gender, employment status, social media activity and chatbot conversations. Prices must be clearly posted and available to all shoppers equally, while ordinary coupons, loyalty programs and sales remain allowed. City officials describe Seattle as the first U.S. city to adopt such a ban.

Who is protected: Grocery shoppers in Seattle

Legal detail

Seattle CB 121267 ('An ordinance relating to prohibiting algorithmic-based price discrimination; requiring covered retailer disclosures...'). Introduced 2026-07-22; referred 2026-08-11; discussed in the Human Services, Labor, and Economic Development Committee 2026-08-21; passed committee as amended 2026-09-11; full Council passed 7-2 on 2026-09-22 (no: Kettle, Rivera). Prohibits use of consumers' personal data to set individualized prices for groceries and essential items (The Urbanist: groceries, diapers, hygiene products, OTC medications). Covered: large online and brick-and-mortar grocery retailers; The Urbanist (August 2026, pre-amendment reporting) described coverage as grocery businesses with 20+ locations, large mixed retailers and large delivery services, with small independents exempt; enforcement by the Seattle City Attorney with subpoena power plus a private right of action; and an effective date of September 1, 2027. These details come from pre-final-vote reporting and are NOT confirmed against the final amended text; effective_date is therefore left null. Mayor's signature not confirmed in sources opened. Penalty amounts NOT established from sources opened. Official name per the City bulletin and FOX 13: 'Fair and Transparent Pricing' policy (Supermarket News: 'Fair Pricing and Transparency Act'). Adds new Chapter 7.35 to the Seattle Municipal Code (bill title). As of 2026-10-01 the Mayor's signature was not confirmed in any page opened; status 'enacted' reflects Council passage.

Key facts

JurisdictionSeattle, WA
LevelCity / local
StrengthStronger
EnactedSeptember 22, 2026
CitationSeattle Council Bill 121267, Fair and Transparent Pricing ordinance (new SMC ch. 7.35; passed Sept. 22, 2026)
Private right of actionYes, individuals can sue
PenaltiesCivil penalties; amounts not confirmed in sources opened
Topicsconsumer protection · automated decision-making · consumer data privacy
Agency pageSeattle Becomes First City to Stop Grocery Stores from Using AI Based Personal Data to Set Prices — City of Seattle (GovDelivery)

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