AZ Digital Impersonation Law
Arizona Digital Impersonation Law (HB 2394, 2024)
Arizona · 2024 Ariz. Sess. Laws (HB 2394); A.R.S. § 13-2006
- Status
- In effect
- Took effect
- May 21, 2024
- Applies to
- Anyone publishing digital impersonations without consent or adequate disclosure
- Enforced by
- Private civil action; county attorneys (criminal)
Any Arizona citizen or candidate can go to court to stop the unconsented publication of a digital impersonation of themselves, and using AI-generated images, voice, or video of another person with intent to defraud or harass is a felony. Passed 57-0.
Who is protected: Any Arizona citizen or candidate whose digital likeness is impersonated
Legal detail
2024 Ariz. HB 2394, eff. May 21, 2024: amends A.R.S. § 13-2006 (criminal impersonation) to cover AI-generated deceptive impersonation; creates a civil injunctive-relief action for unconsented published digital impersonations.
Key facts
| Jurisdiction | Arizona |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | May 21, 2024 |
| Citation | 2024 Ariz. Sess. Laws (HB 2394); A.R.S. § 13-2006 |
| Private right of action | Yes, individuals can sue |
| Penalties | Civil injunctive relief and damages; felony for fraudulent/harassing AI impersonation |
| Topics | deepfakes · AI-generated images · election deepfakes · consumer protection |
| Bill text | Arizona HB 2394 (56th Leg., 2nd Reg. Sess.) |
More AI rules in Arizona
- AZ HB 2175 (AI Insurance Denial — Physician Review) · In effect
- AZ Ct. App. — AI fake citations sanctionable regardless of intent · In effect
- Arizona HB 2311 AI chatbot safety for minors — vetoed 2026 · Vetoed
- Arizona HB 2592 AI state agencies — vetoed 2026 · Vetoed
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- MN HF 1606 AI Nudification Ban (2026) · In effect
- xAI v. Ellison (MN nudification ban challenge) · Blocked / in litigation
- NY AG · In effect
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