California AB 2905 (robocalls must disclose an AI-generated voice)

California AI Artificial Voice Robocall Disclosure (AB 2905)
California · Cal. Pub. Util. Code 2874 (AB 2905, Stats. 2024)

Status
In effect
Took effect
January 1, 2025
Applies to
Callers operating automatic dialing-announcing devices that deliver prerecorded messages to California recipients.
Enforced by
California Public Utilities Commission (CPUC); violations enforced under the Public Utilities Code.

When a caller uses an automatic dialing-announcing device to play a prerecorded message, California already requires a live-voice introduction. This law adds that the introduction must also tell the person if the prerecorded message uses an artificial voice, meaning a voice generated or significantly altered using AI. The point is to keep people from being deceived by synthetic voices in automated calls.

Who is protected: People in California who receive automated prerecorded telephone calls.

Legal detail

AB 2905 amended Cal. Pub. Util. Code 2874 to require that the natural-voice announcement preceding an automatic dialing-announcing device's prerecorded message disclose whether the message uses an 'artificial voice,' defined as a voice generated or significantly altered using AI.

Key facts

JurisdictionCalifornia
LevelState
StrengthLimited
EnactedSeptember 20, 2024
CitationCal. Pub. Util. Code 2874 (AB 2905, Stats. 2024)
Private right of actionNo, agency enforcement only
PenaltiesNo standalone dollar fine is set; violations of CPUC requirements are enforceable under the Public Utilities Code (where a violation of a Commission requirement can constitute a criminal offense).
Topicsconsumer protection · AI disclosure and transparency
Bill textCalifornia AB 2905 (2023-2024): automatic dialing-announcing devices: artificial voices

More AI rules in California

Related consumer protection rules elsewhere

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