California AB 723 (real estate ads must disclose AI-altered images)
California AB 723 (2025) — Disclosure of Digitally Altered Images in Real Estate Advertising
California · Cal. Bus. & Prof. Code 10140.8 (AB 723, 2025)
- Status
- In effect
- Took effect
- January 1, 2026
- Applies to
- Licensed California real estate licensees who use digitally altered images in sale advertising.
- Enforced by
- California Department of Real Estate (DRE).
This law targets misleading property listings that use AI or other digital editing to alter images. A real estate licensee who uses a digitally altered image (including AI-altered images) in advertising to sell real property must disclose that the image was altered and provide a link, URL, or QR code to the original unaltered image. Routine adjustments like lighting, cropping, and color correction are excluded.
Who is protected: Prospective buyers and consumers viewing real estate sale advertising in California.
Legal detail
AB 723 adds Cal. Bus. & Prof. Code 10140.8, requiring a real estate licensee who includes a digitally altered image (including AI-altered) in advertising for the sale of real property to disclose the alteration and provide a link/URL/QR code to the original unaltered image; routine lighting/cropping/color correction is excluded.
Key facts
| Jurisdiction | California |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | October 10, 2025 |
| Citation | Cal. Bus. & Prof. Code 10140.8 (AB 723, 2025) |
| Penalties | Subject to disciplinary action under the Real Estate Law, including possible suspension or revocation of the license. |
| Topics | consumer protection · AI-generated images |
| Bill text | AB-723 Real estate: advertising: digitally altered images |
More AI rules in California
- CA EO N-6-26 (AI Workforce) · In effect
- California AB 489 (AI healthcare chatbot misrepresentation ban) · In effect
- X.AI v. Bonta (AB 2013 training-data disclosure) · Blocked / in litigation
- CA SB 1168 — data center grid cost allocation · Enacted (not yet in effect)
- California SB 1119 Adam's Law, companion chatbots (2026) · Enacted (not yet in effect)
- California SB 867 AI chatbot toy moratorium (2026) · Enacted (not yet in effect)
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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