IL Digital Voice/Likeness Act
Illinois Digital Voice and Likeness Impersonation Act (HB 4762 / P.A. 103-1014)
IL · 765 ILCS 1075/; P.A. 103-1014
- Status
- In effect
- Took effect
- January 1, 2025
- Applies to
- Anyone producing or distributing unauthorized digital replicas commercially
- Enforced by
- Illinois Attorney General; private plaintiffs
Illinois created a private right of action against anyone who distributes an unauthorized AI 'digital replica' of a person's voice or likeness, with damages up to $150,000 plus attorneys' fees. Aimed at AI voice-clone fraud, fake celebrity endorsements, and unauthorized digital replicas of performers.
Who is protected: Illinois individuals (living or deceased) whose voice or likeness is replicated
Legal detail
Public Act 103-1014, codified as the Digital Voice and Likeness Protection Act, 765 ILCS 1075/30 amendments. Creates a private right of action for the unauthorized commercial distribution of an AI-generated digital replica. Damages: actual + profits, or statutory $1,000 per work or per day with caps up to $150,000 for willful violations. Eff. Jan. 1, 2025.
Key facts
| Jurisdiction | IL |
|---|---|
| Level | State |
| Strength | Moderate |
| Enacted | August 9, 2024 |
| Citation | 765 ILCS 1075/; P.A. 103-1014 |
| Private right of action | Yes, individuals can sue |
| Penalties | Statutory damages up to $150,000; actual damages + profits; attorneys' fees |
| Topics | consumer protection · deepfakes · AI-generated images |
| Statute | Public Act 103-1014 — Digital Voice and Likeness Protection Act |
More AI rules in IL
- IL Bar AI Standing Committee · In effect
- IL WOPR (AI therapy ban) · In effect
- IL EO 2024-01 · In effect
- IL AI Video Interview Act (2019, first-in-nation) · In effect
- IL BIPA (2008, first-in-nation biometric law) · In effect
- ACLU v. Clearview AI · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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