MI AG AI scam alert
MI AG Nessel — Consumer Alert on AI-Generated Deepfake Scams
MI · Mich. Comp. Laws § 445.903; MI OAG Press Release (Dec. 11, 2024)
- Status
- In effect
- Took effect
- August 15, 2024
- Applies to
- Persons engaged in AI-enabled deceptive practices affecting Michigan commerce
- Enforced by
- Michigan Attorney General
Michigan Attorney General Dana Nessel issued an alert warning consumers about AI deepfake video scams, voice clones, and synthetic image fraud — including AI-generated investment ads using fake celebrity endorsements — and pledged enforcement under the Michigan Consumer Protection Act.
Who is protected: Michigan consumers and election voters
Legal detail
MI OAG Consumer Alert (Aug. 15, 2024) and related advisories: applies Mich. Comp. Laws § 445.903 (MCPA) to AI deepfake scams; coordinates with Michigan Public Acts 263–266 of 2023 (election deepfakes) for enforcement against AI political/commercial impersonation.
Key facts
| Jurisdiction | MI |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | August 15, 2024 |
| Citation | Mich. Comp. Laws § 445.903; MI OAG Press Release (Dec. 11, 2024) |
| Private right of action | Yes, individuals can sue |
| Penalties | MCPA civil penalties up to $25,000 for persistent violations; injunctive relief |
| Topics | consumer protection · deepfakes |
| Agency page | AG Nessel: Attorney General Nessel Warns Consumers About Holiday Scams Using Artificial Intelligence (Dec. 11, 2024) |
More AI rules in MI
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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