Nebraska Data Privacy Act (NDPA)
Nebraska · Neb. Rev. Stat. §§ 87-901 et seq. (LB 1074, 108th Leg., 2024), eff. Jan. 1, 2025
Nebraska's comprehensive consumer privacy law gives residents the right to access, correct, delete, and port their personal data and to opt out of targeted advertising, data sales, and automated profiling used in decisions with significant legal or financial effects. The Attorney General enforces with fines up to $7,500 per violation with no private right of action.
Technical detail
Neb. LB 1074 (108th Leg., 2024), signed Apr. 17, 2024, eff. Jan. 1, 2025; enacts the Nebraska Data Privacy Act (Neb. Rev. Stat. §§ 87-901 et seq.); grants opt-out rights for targeted advertising, data sale, and profiling in furtherance of solely automated decisions producing legal or similarly significant effects; requires data protection assessments for high-risk profiling; enforced by Nebraska AG.
Who is protected: Nebraska residents acting as consumers for personal, family, or household purposes
Who must comply: Controllers processing data of 100,000+ Nebraska consumers annually, or 25,000+ consumers with >25% gross revenue from data sales
Key facts
| Jurisdiction | Nebraska |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2025-01-01 |
| Enacted | 2024-04-17 |
| Citation | Neb. Rev. Stat. §§ 87-901 et seq. (LB 1074, 108th Leg., 2024), eff. Jan. 1, 2025 |
| Enforced by | Nebraska Attorney General |
| Private right of action | No — agency enforcement only |
| Penalties | Civil penalties up to $7,500 per violation |
| Topics | consumer data privacy · automated decision-making · consumer protection · data retention |
| Last verified | 2026-07-24 |
| Official source | Data Privacy Homepage – Nebraska Attorney General (Protect The Good Life) ↗ |
More AI rules in Nebraska
- Nebraska Gov. Pillen EO rescinding ImagiNE Act data center incentives for new applications · In effect
- NE LB 989 (2018 AV) · In effect
- NE Synthetic NCII Civil Remedy · In effect
- Nebraska LB 383 (AI/computer-generated CSAM) · In effect
- Nebraska LB 525 (AI chatbot disclosure & crisis protocol) · Enacted (not yet in effect)
Related consumer data privacy rules elsewhere
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for lo · Blocked / in litigation
- House Bill 2512 — Banning surveillance pricing by rideshare · Proposed / pending
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- Maine LD 61 (employer surveillance disclosure & prohibition) · In effect
- Washington SHB 1672 (employee monitoring notice, ADS restrictions, emotion AI ban) · In effect
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