Nebraska NDPA
Nebraska Data Privacy Act (NDPA)
Nebraska · Neb. Rev. Stat. §§ 87-901 et seq. (LB 1074, 108th Leg., 2024), eff. Jan. 1, 2025
- Status
- In effect
- Took effect
- January 1, 2025
- Applies to
- Controllers processing data of 100,000+ Nebraska consumers annually, or 25,000+ consumers with >25% gross revenue from data sales
- Enforced by
- Nebraska Attorney General
Nebraska's comprehensive consumer privacy law gives residents the right to access, correct, delete, and port their personal data and to opt out of targeted advertising, data sales, and automated profiling used in decisions with significant legal or financial effects. The Attorney General enforces with fines up to $7,500 per violation with no private right of action.
Who is protected: Nebraska residents acting as consumers for personal, family, or household purposes
Legal detail
Neb. LB 1074 (108th Leg., 2024), signed Apr. 17, 2024, eff. Jan. 1, 2025; enacts the Nebraska Data Privacy Act (Neb. Rev. Stat. §§ 87-901 et seq.); grants opt-out rights for targeted advertising, data sale, and profiling in furtherance of solely automated decisions producing legal or similarly significant effects; requires data protection assessments for high-risk profiling; enforced by Nebraska AG.
Key facts
| Jurisdiction | Nebraska |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | April 17, 2024 |
| Citation | Neb. Rev. Stat. §§ 87-901 et seq. (LB 1074, 108th Leg., 2024), eff. Jan. 1, 2025 |
| Private right of action | No, agency enforcement only |
| Penalties | Civil penalties up to $7,500 per violation |
| Topics | consumer data privacy · automated decision-making · consumer protection · data retention |
| Agency page | Data Privacy Homepage – Nebraska Attorney General (Protect The Good Life) |
More AI rules in Nebraska
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- Nebraska LB 1261 behind-the-meter generation (2026) · In effect
- NE LB 989 (2018 AV) · In effect
- NE Synthetic NCII Civil Remedy · In effect
- Nebraska LB 383 (AI/computer-generated CSAM) · In effect
Related consumer data privacy rules elsewhere
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for location… · Blocked / in litigation
- House Bill 2512 — Banning surveillance pricing by rideshare companies · Proposed / pending
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- Maine LD 61 (employer surveillance disclosure & prohibition) · In effect
- Washington SHB 1672 (employee monitoring notice, ADS restrictions, emotion AI ban) · In effect
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