New Mexico Political Deepfake Law
New Mexico AI Disclosure in Political Advertising Law (HB 182, 2024)
New Mexico · 2024 N.M. Laws (HB 182), amending NMSA 1978 Campaign Reporting Act
- Status
- In effect
- Took effect
- May 15, 2024
- Applies to
- Campaigns, committees, and individuals distributing AI-generated political ads in New Mexico
- Enforced by
- New Mexico Ethics Commission; Secretary of State
New Mexico requires political campaigns to include a prominent disclaimer — 'This has been manipulated or generated by artificial intelligence' — on any campaign ad containing materially deceptive AI content, and criminalizes distributing materially deceptive political media.
Who is protected: Candidates depicted in AI-altered political media; New Mexico voters
Legal detail
NM HB 182 (2024) amends the Campaign Reporting Act (NMSA 1978) to require AI-manipulation disclaimers on political ads and criminalize distribution of materially deceptive election media. Effective May 15, 2024.
Key facts
| Jurisdiction | New Mexico |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 5, 2024 |
| Citation | 2024 N.M. Laws (HB 182), amending NMSA 1978 Campaign Reporting Act |
| Penalties | Criminal penalties for distributing materially deceptive media; administrative enforcement |
| Topics | deepfakes · election deepfakes · AI-generated images · AI disclosure and transparency |
| Bill text | HB 182 — 2024 Regular Session, New Mexico Legislature |
More AI rules in New Mexico
- New Mexico v. Meta public nuisance ruling (2026) · Blocked / in litigation
- State of New Mexico: Generative AI Use Guidelines Policy (Version 1.0) · In effect
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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