NY AI digital replica law
New York S.B. 8430-A — AI Likeness / Right-of-Publicity Update (Civil Rights Law §§ 50-f, 50-g)
NY · N.Y. Civil Rights Law §§ 50-f, 50-g; Ch. 219 and 220 of 2024
- Status
- In effect
- Took effect
- August 13, 2024
- Applies to
- Producers and distributors of unauthorized AI digital replicas; employers using AI replicas of workers
- Enforced by
- Private plaintiffs; NY AG concurrent authority
New York governor signed laws making vague AI digital-replica clauses in personal-services contracts unenforceable and reinforcing the state's right-of-publicity protections for AI-generated voice and likeness fraud. Builds on NY's existing Civil Rights Law §§ 50-f and 50-g.
Who is protected: New York individuals and performers, including deceased performers' estates
Legal detail
Ch. 220 of 2024 (S.B. 7676-B / A. 8882-B) and Ch. 219 of 2024 narrow enforceability of contractual digital-replica clauses and strengthen Civil Rights Law §§ 50-f (deceased performer digital replicas) and §§ 50/51 (right of privacy/publicity) for unauthorized AI voice and likeness use.
Key facts
| Jurisdiction | NY |
|---|---|
| Level | State |
| Strength | Moderate |
| Enacted | August 13, 2024 |
| Citation | N.Y. Civil Rights Law §§ 50-f, 50-g; Ch. 219 and 220 of 2024 |
| Private right of action | Yes, individuals can sue |
| Penalties | Compensatory damages, injunctive relief, punitive damages for knowing violations, attorneys' fees |
| Topics | consumer protection · deepfakes · AI-generated images |
| Bill text | New York S.B. 7676-B — Digital replicas in personal services contracts |
More AI rules in NY
- A10909 · Proposed / pending
- NY AG · In effect
- NY Bar AI Report · In effect
- NY AG James AI scam consumer alert · In effect
- NY ITS AI Policy P24-001 · In effect
- NY S5959-D (2020, digital replicas + deepfake porn) · In effect
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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