ELVIS Act

Tennessee Ensuring Likeness Voice and Image Security (ELVIS) Act
Tennessee · Tenn. Code Ann. §§ 47-25-1101 to -1108 (ELVIS Act, 2024)

Status
In effect
Took effect
July 1, 2024
Applies to
Anyone making unauthorized commercial or replicative use of a person's voice/likeness, including AI tool distributors
Enforced by
Courts (civil actions); district attorneys (criminal)

The first US law protecting voices from AI cloning: Tennessee added 'voice' to its right-of-publicity law, so using AI to mimic someone's voice or likeness without permission is both a civil violation and a crime. It also allows lawsuits against those who distribute tools whose primary purpose is producing unauthorized voice or likeness replicas.

Who is protected: All individuals (notably musicians and performers) whose voice, image, or likeness is used

Legal detail

Amends the Tennessee Personal Rights Protection Act (Tenn. Code Ann. § 47-25-1101 et seq.) to cover voice (actual or simulated), adds liability for distributing technologies whose primary purpose is unauthorized replication, effective July 1, 2024.

Key facts

JurisdictionTennessee
LevelState
StrengthModerate
EnactedMarch 21, 2024
CitationTenn. Code Ann. §§ 47-25-1101 to -1108 (ELVIS Act, 2024)
Private right of actionYes, individuals can sue
PenaltiesCivil damages and injunctive relief; Class A misdemeanor criminal liability
Topicsdeepfakes · AI-generated images · copyright and training data · consumer protection
Agency pageTennessee Governor's Office: ELVIS Act announcement

More AI rules in Tennessee

Related deepfakes rules elsewhere

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