US H.R. 10146 AI Advertising Disclosure Act (sponsored content in AI tools)
United States — H.R. 10146, AI Advertising Disclosure Act (119th Congress, introduced Aug. 24, 2026)
United States · H.R. 10146, 119th Cong. (2026)
- Status
- Proposed / pending
- Applies to
- Providers of covered AI tools
A House bill that would require a covered AI tool to disclose when it provides sponsored content, such as paid advertising inside a chatbot's answers. It was introduced on Aug. 24, 2026 and sent to the Energy and Commerce Committee. It has not passed either chamber.
Who is protected: Users of AI tools
Legal detail
H.R. 10146 (119th Congress). Sponsor: Rep. Seth Magaziner (D-RI); cosponsor Del. Eleanor Holmes Norton (D-DC). Introduced Aug. 24, 2026; referred to House Committee on Energy and Commerce. Bill-detail page on GovInfo gives only the long title/purpose; text-level provisions not reviewed. NOT ESTABLISHED: any action after referral.
Key facts
| Jurisdiction | United States |
|---|---|
| Level | Federal |
| Citation | H.R. 10146, 119th Cong. (2026) |
| Private right of action | No, agency enforcement only |
| Topics | consumer protection · AI disclosure and transparency |
| Bill text | H.R. 10146 — AI Advertising Disclosure Act (GovInfo bill details, introduced version) |
More AI rules in United States
- Trump AI Innovation & Security EO (June 2026) · In effect
- FERC order directing PJM and other grid operators to reform tariffs on… · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for location… · Blocked / in litigation
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- NAIC AI Evaluation Tool Pilot (12 states, 2026) · Proposed / pending
- FTC Proposed Policy Statement — AI Accuracy (July 2026) · Proposed / pending
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
See something wrong or out of date? Submit a correction. Every entry must carry a verifiable source.