Utah S.B. 131 (AI-generated political ads must say 'generated by AI')
Utah S.B. 131 — Information Technology Act Amendments (Synthetic Media in Political Ads)
Utah · Utah Laws 2024, S.B. 131; Utah Code 20A-11-1104, 76-3-203.18
- Status
- In effect
- Took effect
- May 1, 2024
- Applies to
- Creators and sponsors of paid audio or visual election communications containing AI-generated synthetic media.
- Enforced by
- Enforced through private civil actions; courts impose the penalty.
Utah requires political audio and video communications that contain AI-generated 'synthetic media' to carry a clear disclosure that the content was made with AI. The rule covers paid communications meant to influence voting for or against a candidate or ballot proposition, and specifies the exact disclosure wording for audio, image, and video. A person can sue the creator or sponsor, and a court may impose a civil penalty of up to $1,000 per violation.
Who is protected: Utah voters and the public viewing election-related communications.
Legal detail
S.B. 131 (2024) enacts Utah Code 20A-11-1104, requiring disclosures on paid audio/visual election communications that contain generative-AI 'synthetic media,' enforceable through a private civil action with a civil penalty of up to $1,000 per violation; a companion section (76-3-203.18) makes AI use a sentencing aggravator.
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 13, 2024 |
| Citation | Utah Laws 2024, S.B. 131; Utah Code 20A-11-1104, 76-3-203.18 |
| Private right of action | Yes, individuals can sue |
| Penalties | A court may impose a civil penalty of up to $1,000 for each violation in a civil action against the creator or sponsor. |
| Topics | deepfakes · election deepfakes · AI disclosure and transparency |
| Bill text | S.B. 131, Information Technology Act Amendments (Enrolled), Utah Legislature 2024 |
More AI rules in Utah
- Utah HB 76 data center water transparency (2026) · In effect
- Utah EO 2026-08 pro-human AI in state government · In effect
- UT HB 101 (2019 AV statute) · In effect
- UT drone-wildfire law · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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