Wisconsin 452.136(1m) (real estate ads must disclose AI-altered property images)
Wisconsin Act 69 — Real Estate Advertising Enhanced by Technology (Wis. Stat. 452.136(1m))
Wisconsin · Wis. Stat. 452.136(1m); 2025 Wis. Act 69
- Status
- Enacted (not yet in effect)
- Takes effect
- January 1, 2027
- Applies to
- Licensed real estate brokers and salespersons in Wisconsin.
- Enforced by
- Wisconsin Real Estate Examining Board / Department of Safety and Professional Services.
Wisconsin will require licensed real estate professionals to disclose in their advertising whenever an ad has been altered or modified using technology, including AI, to add, remove, or change elements of a property in a way that creates a false or misleading impression. The rule targets AI-edited listing photos that could mislead buyers or renters. It takes effect January 1, 2027.
Who is protected: Prospective buyers, renters, and other consumers relying on real estate advertising in Wisconsin.
Legal detail
Wis. Stat. 452.136(1m), created by 2025 Wisconsin Act 69, requires real estate licensees to disclose in advertising any technology- or AI-based alteration that adds, removes, or changes property elements so as to create a false or misleading impression, effective January 1, 2027.
Key facts
| Jurisdiction | Wisconsin |
|---|---|
| Level | State |
| Strength | Limited |
| Citation | Wis. Stat. 452.136(1m); 2025 Wis. Act 69 |
| Penalties | Forfeiture of up to the greater of $5,000 per violation or 1% of the transaction price/value (Wis. Stat. 452.137(5)), plus possible license limitation, suspension, or revocation (452.14). |
| Topics | consumer protection · AI-generated images · AI disclosure and transparency |
| Statute | Wisconsin Statutes 452.136 — Advertising enhanced by technology |
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- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
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