WI AI Election Disclosure Law
Wisconsin AI Synthetic Media Disclosure in Political Ads (2023 Act 123)
Wisconsin · 2023 Wis. Act 123; Wis. Stat. ch. 11
- Status
- In effect
- Took effect
- March 22, 2024
- Applies to
- Candidate committees, PACs, parties, referendum committees
- Enforced by
- Wisconsin Ethics Commission
Wisconsin requires political communications paid for by campaigns, PACs, or parties to carry a clear 'Contains content generated by AI' disclosure if they include synthetic media. Violations carry up to $1,000 per offense via the Ethics Commission.
Who is protected: Wisconsin voters
Legal detail
2023 Wis. Act 123 (AB 664), published Mar. 22, 2024, amends Wis. Stat. ch. 11 to require AI-synthetic-media disclosure in qualifying political communications; $1,000 forfeiture per violation.
Key facts
| Jurisdiction | Wisconsin |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 21, 2024 |
| Citation | 2023 Wis. Act 123; Wis. Stat. ch. 11 |
| Private right of action | No, agency enforcement only |
| Penalties | Forfeiture up to $1,000 per violation |
| Topics | election deepfakes · deepfakes · AI disclosure and transparency |
| Statute | 2023 Wisconsin Act 123 — Wisconsin Legislature |
More AI rules in Wisconsin
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- State of Wisconsin Acceptable Technology Use, Access, and Security… · In effect
Related election deepfakes rules elsewhere
- MI SOS Deepfake Election Policy · In effect
- FCC Lingo Telecom Biden deepfake fine · In effect
- AK SB 177 — AI deepfakes / cybersecurity / data privacy (dead, 2024) · Expired
- AK HB 358 — deepfake defamation / electioneering (dead, 2024) · Expired
- Butte-Silver Bow data center initiative ballot litigation (2026) · Blocked / in litigation
- TCPA (AI voice calls) · In effect
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