California AB 2355 (AI-generated political ads must disclose the AI use)
California AB 2355 (2024) — Political Reform Act: AI in Political Advertisements
California · AB 2355, Stats. 2024 (amending the Political Reform Act of 1974)
- Status
- In effect
- Took effect
- January 1, 2025
- Applies to
- Committees (under the Political Reform Act) that create, publish, or distribute qualified political advertisements using AI-generated or altered media.
- Enforced by
- California Fair Political Practices Commission (FPPC).
A political committee that creates, publishes, or distributes a campaign ad whose images, audio, or video were generated or substantially altered using AI must include a clear disclosure stating that AI was used. The disclosure follows specific formatting rules depending on whether the ad is print, audio, or video. The state campaign-finance regulator can enforce it, with penalties up to $5,000 per violation.
Who is protected: California voters and the electorate.
Legal detail
Amends the Political Reform Act of 1974 to define a 'qualified political advertisement' to include one containing AI-generated or substantially-AI-altered media, and requires the committee that creates, publishes, or distributes it to include a specified AI disclosure with medium-specific formatting; the Fair Political Practices Commission may enforce via injunctive relief and other remedies.
Key facts
| Jurisdiction | California |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | September 17, 2024 |
| Citation | AB 2355, Stats. 2024 (amending the Political Reform Act of 1974) |
| Private right of action | No, agency enforcement only |
| Penalties | Civil/administrative remedies under the Political Reform Act, including injunctive relief; monetary penalties up to $5,000 per violation. |
| Topics | deepfakes · election deepfakes · AI disclosure and transparency |
| Bill text | Bill Text — AB-2355 Political Reform Act: political advertisements: artificial intelligence |
More AI rules in California
- CA EO N-6-26 (AI Workforce) · In effect
- California AB 489 (AI healthcare chatbot misrepresentation ban) · In effect
- X.AI v. Bonta (AB 2013 training-data disclosure) · Blocked / in litigation
- CA SB 1168 — data center grid cost allocation · Enacted (not yet in effect)
- California SB 1119 Adam's Law, companion chatbots (2026) · Enacted (not yet in effect)
- California SB 867 AI chatbot toy moratorium (2026) · Enacted (not yet in effect)
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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