New Jersey — Forbidding the Algorithmic Inflation of Rent (FAIR) Act (A3497/S451)
New Jersey · Forbidding the Algorithmic Inflation of Rent (FAIR) Act, N.J. P.L.2026, c.43 (A3497/S451), signed July 20, 2026
New Jersey Governor Sherrrill signed the Forbidding the Algorithmic Inflation of Rent (FAIR) Act on July 20, 2026, making New Jersey the first state to ban landlords from using algorithmic revenue-management software that coordinates rent-setting using nonpublic competitor pricing and occupancy data. The law, effective July 20, 2027, prohibits residential landlords from using or paying for such software and from receiving pricing recommendations derived from competitors' nonpublic data. RealPage and similar tools are directly targeted.
Technical detail
N.J. P.L.2026, c.43 (A3497/S451), signed July 20, 2026; effective July 20, 2027. Prohibits residential landlords from (1) using algorithmic pricing software that pools nonpublic competitor rent, occupancy, or lease-termination data to generate pricing recommendations, (2) contracting for such software, or (3) accepting pricing recommendations derived from competitor nonpublic data. Violations subject to civil penalties. Private right of action available to tenants. Targets RealPage-class revenue-management tools. NJ is first US state to codify a ban. The national RealPage enforcement wave includes DOJ consent decree (us-doj-realpage-consent-decree-2025) and Philadelphia class actions (litig-liu-v-willow-bridge-realpage-philly-2026).
Who is protected: New Jersey residential tenants
Who must comply: Residential landlords in New Jersey using algorithmic rent-pricing software
Key facts
| Jurisdiction | New Jersey |
|---|---|
| Level | State |
| Status | Enacted (not yet in effect) |
| Protection strength | Moderate protection |
| Effective date | 2027-07-20 |
| Enacted | 2026-07-20 |
| Citation | Forbidding the Algorithmic Inflation of Rent (FAIR) Act, N.J. P.L.2026, c.43 (A3497/S451), signed July 20, 2026 |
| Enforced by | New Jersey Attorney General; private right of action |
| Private right of action | Yes — individuals can sue |
| Penalties | Civil penalties; private right of action for tenants |
| Topics | automated decision-making · consumer protection · government use of AI |
| Last verified | 2026-07-31 |
| Official source | Governor Sherrill Signs Legislation to Crack Down on Algorithmic Rent Price-Fixing — NJ Governor's Office ↗ |
More AI rules in New Jersey
- S731/A796 — Data center ratepayer protection and grid-demand · Enacted (not yet in effect)
- NJ Deceptive AI Deepfakes Act · In effect
- New Jersey Data Protection Act · In effect
- NJ Bot Disclosure Act (bots must identify themselves) · In effect
- NJ N.J.A.C. 13:16 (bias law covers AI hiring tools) · In effect
- Guidance on Algorithmic Discrimination and the New Jersey La · In effect
Related automated decision-making rules elsewhere
- CA EO N-6-26 (AI Workforce) · In effect
- Arkansas public entity AI/ADS policy mandate (Act 848, 2025) · In effect
- Connecticut algorithmic rent ban — HB 8002 (eff. Jan 1, 2026) · In effect
- San Diego algorithmic rent price-fixing ban (Ord. O-21955, May 2025) · In effect
- Minneapolis algorithmic rent ban (Ord. 2025-010, eff. Mar 1, 2026) · In effect
- Seattle algorithmic rent-fixing ban (Ord. 127241 / SMC 7.34, July 2025) · In effect
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