NJ S4758 AI companion disclosure
New Jersey S4758 — AI Companion Operators Must Notify Users They Are Not Talking to a Human (Introduced Oct. 5, 2026)
New Jersey · NJ S4758 (2026-2027 Session)
- Status
- Proposed / pending
- Applies to
- Operators providing AI companions to users
- Enforced by
- Civil action under NJ Penalty Enforcement Law (Superior Court / municipal court)
This New Jersey Senate bill would require companies that offer AI companions to clearly tell users, at the start of each interaction, that they are not talking to a human. The notice would have to repeat at least every three hours during continued use. Violations would carry a $15,000 civil penalty each.
Who is protected: Users of AI companion products in New Jersey
Legal detail
S4758 requires an 'operator' of an AI companion to provide clear and conspicuous notification, verbally or in writing, at the beginning of any AI companion interaction that the user is not communicating with a human, repeated at least every three hours for continued interactions. Civil penalty of $15,000 per violation under the Penalty Enforcement Law; Superior Court and municipal court jurisdiction.
Key facts
| Jurisdiction | New Jersey |
|---|---|
| Level | State |
| Citation | NJ S4758 (2026-2027 Session) |
| Private right of action | No, agency enforcement only |
| Penalties | $15,000 civil penalty per violation |
| Topics | consumer protection · AI disclosure and transparency · children's online safety |
| Bill text | NJ Legislature — Senate No. 4758 (introduced text) |
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- NJ developer litigation against municipal data center bans (2026) · Blocked / in litigation
- New Jersey Quijano AI data center delay and study commission bill (2026) · Proposed / pending
- NJ S4754 AI unauthorized practice of professions · Proposed / pending
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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