NJ S4754 AI unauthorized practice of professions
New Jersey S4754 — Bill to Treat AI-Produced Content as Unauthorized Practice of Licensed Professions (Introduced Oct. 5, 2026)
New Jersey · NJ S4754 (2026-2027 Session)
- Status
- Proposed / pending
- Applies to
- Developers and deployers of AI systems; licensed professionals using AI
- Enforced by
- NJ Division of Consumer Affairs; professional licensing boards
This New Jersey Senate bill would make content produced by or with the help of AI count as the unauthorized practice of a licensed profession when it would otherwise break state licensing laws. AI developers and deployers could be liable, and AI systems could not use titles implying a professional license. Licensed professionals could still use AI if they tell consumers the content is AI-generated and explain how to reach a human professional.
Who is protected: New Jersey consumers of professional services
Legal detail
S4754 extends existing unauthorized-practice prohibitions to content produced by artificial intelligence or generative AI; developers and deployers liable; bars AI from using terms implying credentials; exception for licensed professionals in good standing who give an AI-content disclaimer and human-contact instructions. Penalty: not more than $10,000 first offense, not more than $20,000 each subsequent offense; enforced by Division of Consumer Affairs and professional boards.
Key facts
| Jurisdiction | New Jersey |
|---|---|
| Level | State |
| Citation | NJ S4754 (2026-2027 Session) |
| Private right of action | No, agency enforcement only |
| Penalties | Up to $10,000 first offense; up to $20,000 each subsequent offense |
| Topics | consumer protection · automated decision-making |
| Bill text | NJ Legislature — Senate No. 4754 (introduced text) |
More AI rules in New Jersey
- NJ Forbidding the Algorithmic Inflation of Rent (FAIR) Act · Enacted (not yet in effect)
- S731/A796 — Data center ratepayer protection and grid-demand · In effect
- New Jersey S3379/A4096 data center transparency (2026) · In effect
- NJ developer litigation against municipal data center bans (2026) · Blocked / in litigation
- New Jersey Quijano AI data center delay and study commission bill (2026) · Proposed / pending
- NJ S4758 AI companion disclosure · Proposed / pending
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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