NY AI Professional Impersonation Liability Bill
An Act to Amend the General Business Law, in Relation to Imposing Liability for Damages Caused by a Chatbot Impersonating Certain Licensed Professionals
New York · S.7263-A, 2025–2026 New York Legislature; adds GBL § 390-f
- Status
- Proposed / pending
- Applies to
- Operators of AI chatbot systems deployed to New York users (excludes third-party developers that merely license the technology)
- Enforced by
- New York Attorney General (civil penalties up to $15,000/day; injunctive relief)
This pending New York bill would make AI-chatbot operators legally responsible if their chatbot impersonates a licensed professional — like a doctor, lawyer, or nurse — in a way that would be illegal if a person did it. The state Attorney General could sue violators for up to $15,000 per day, and operators would have to clearly tell users they are talking to an AI chatbot. After advancing on the Senate floor it was sent back to the Rules Committee in June 2026.
Who is protected: All New York consumers interacting with AI chatbots, including those seeking medical or legal guidance
Legal detail
Adds N.Y. General Business Law § 390-f: prohibits a chatbot operator from knowingly permitting its chatbot to impersonate an actual or fictitious practitioner of a covered profession (licensure governed by Education Law arts. 131–163 or Judiciary Law art. 15) in a manner that, if done by a person, would be unauthorized practice; requires conspicuous AI-chatbot notice; enforced by the NY Attorney General with civil penalties up to $15,000/day plus injunctive relief; AG to maintain a complaint website. Liability cannot be waived by disclaimer; safe harbor where a user intentionally circumvents safeguards. Effective 90 days after enactment.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Citation | S.7263-A, 2025–2026 New York Legislature; adds GBL § 390-f |
| Private right of action | No, agency enforcement only |
| Penalties | AG civil penalties up to $15,000 per day per violation; injunctive relief |
| Topics | consumer protection · AI disclosure and transparency |
| Bill text | NY State Senate Bill 2025-S7263A |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- New York Stealth Crawler Prohibition Act (2026) · Proposed / pending
- New York SAFE for Kids Act final rules (2026) · Enacted (not yet in effect)
- RealPage v. James — NY algorithmic rent ban enjoined (2026) · Blocked / in litigation
- NY PSC utility AI inquiry (Case 26-M-0552) · Enacted (not yet in effect)
Related consumer protection rules elsewhere
- Missouri AI Therapy Chatbot Ban (SB 1019) · In effect
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- PA v. Character.AI (Fake Psychiatrist Chatbot) · Blocked / in litigation
- NAACP v. xAI (Colossus 2 Air Pollution) · Blocked / in litigation
- RI Therapy Chatbot Ban (2026) · In effect
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