New Jersey Data Protection Act
New Jersey Data Protection Act (SB 332, P.L. 2024, c.9)
New Jersey · P.L.2024, c.9 (N.J. SB 332)
- Status
- In effect
- Took effect
- January 15, 2025
- Applies to
- Controllers/processors meeting thresholds operating in or targeting NJ
- Enforced by
- New Jersey Attorney General (Division of Consumer Affairs)
New Jersey's comprehensive privacy law grants residents rights to access, correct, delete, and port personal data and to opt out of data sales and targeted advertising. Controllers must get opt-in consent for sensitive data (health, biometric, precise location) and honor universal opt-out signals since July 2025.
Who is protected: New Jersey residents
Legal detail
N.J. SB 332 (P.L.2024, c.9), eff. Jan. 15, 2025; applies at 100,000-consumer or 25,000/revenue thresholds; universal opt-out mechanism required July 15, 2025; AG enforcement up to $10,000 per violation, 30-day cure for first 18 months.
Key facts
| Jurisdiction | New Jersey |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | January 16, 2024 |
| Citation | P.L.2024, c.9 (N.J. SB 332) |
| Private right of action | No, agency enforcement only |
| Penalties | Up to $10,000 per violation; injunctive relief |
| Topics | consumer data privacy · consumer protection · automated decision-making · data retention |
| Bill text | Senate Bill 332 — New Jersey Legislature |
More AI rules in New Jersey
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- New Jersey S3379/A4096 data center transparency (2026) · In effect
- NJ developer litigation against municipal data center bans (2026) · Blocked / in litigation
- New Jersey Quijano AI data center delay and study commission bill (2026) · Proposed / pending
- NJ S4754 AI unauthorized practice of professions · Proposed / pending
Related consumer data privacy rules elsewhere
- Vermont Data Broker Law (H.211) · Enacted (not yet in effect)
- Chatrie v. United States (Fourth Amendment protection for location… · Blocked / in litigation
- House Bill 2512 — Banning surveillance pricing by rideshare companies · Proposed / pending
- Kids Internet and Digital Safety Act (KIDS Act) (H.R. 7757) · Proposed / pending
- Maine LD 61 (employer surveillance disclosure & prohibition) · In effect
- Washington SHB 1672 (employee monitoring notice, ADS restrictions, emotion AI ban) · In effect
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