New York AIDPA (privacy right covers AI-made likeness & voice)
New York Artificial Intelligence Deceptive Practices Act — Right of Privacy Extended to Digitization (Civil Rights Law 50-51)
New York · N.Y. Civil Rights Law 50, 51; L. 2024, ch. 58, pt. MM
- Status
- In effect
- Took effect
- April 20, 2024
- Applies to
- Any person, firm, or corporation that uses such attributes within New York for advertising or trade purposes without consent.
- Enforced by
- New York courts (private civil action under Civil Rights Law 51).
New York's long-standing right-of-privacy law bars using a person's name, picture, likeness, or voice for ads or trade without written consent. This amendment made clear that protection also covers a picture, likeness, or voice that was created or altered by AI or other digitization, so AI-generated deepfakes of a person fall under the same rule.
Who is protected: Living individuals whose name, portrait, picture, likeness, or voice (including AI-generated versions) is used for advertising or trade without written consent.
Legal detail
Enacted via Part MM of Chapter 58 of the Laws of 2024. Amends N.Y. Civil Rights Law 50 so the protected attributes for advertising or trade purposes include a portrait, picture, likeness, or voice created or altered by digitization (software, machine learning, AI, or other computer-generated means); the private remedy is in Civil Rights Law 51.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | April 20, 2024 |
| Citation | N.Y. Civil Rights Law 50, 51; L. 2024, ch. 58, pt. MM |
| Private right of action | Yes, individuals can sue |
| Penalties | Under Civil Rights Law 51, an aggrieved person may obtain injunctive relief and compensatory damages, plus exemplary damages for a knowing use; a Section 50 violation is also a misdemeanor. |
| Topics | deepfakes · AI-generated images |
| Statute | New York Civil Rights Law 50 — Right of Privacy |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- New York Stealth Crawler Prohibition Act (2026) · Proposed / pending
- New York SAFE for Kids Act final rules (2026) · Enacted (not yet in effect)
- RealPage v. James — NY algorithmic rent ban enjoined (2026) · Blocked / in litigation
- NY PSC utility AI inquiry (Case 26-M-0552) · Enacted (not yet in effect)
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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