New York AIDPA (AI deepfake political media must be disclosed)

New York Artificial Intelligence Deceptive Practices Act — Disclosure for Deceptive Political Media (Election Law 14-106)
New York · N.Y. Election Law 14-106; L. 2024, ch. 58, pt. MM

Status
In effect
Took effect
April 20, 2024
Applies to
Any person, campaign, committee, or organization that distributes or publishes political communications containing materially deceptive media with actual knowledge of its deceptive nature.
Enforced by
New York courts (via private suit by a depicted candidate).

If someone knowingly puts out a political ad or message that contains AI-generated or otherwise materially deceptive media (such as a deepfake of a candidate), they must include a clear disclaimer saying the content has been manipulated. A candidate harmed by an undisclosed deepfake can ask a court to stop it.

Who is protected: Candidates depicted in materially deceptive media and the voting public.

Legal detail

Enacted as the Artificial Intelligence Deceptive Practices Act via Part MM of Chapter 58 of the Laws of 2024. Amends N.Y. Election Law 14-106 to require any person who, with actual knowledge, distributes or publishes a political communication containing materially deceptive media to include a conspicuous disclosure that the media has been manipulated, with carve-outs for satire, parody, and bona fide news.

Key facts

JurisdictionNew York
LevelState
StrengthLimited
EnactedApril 20, 2024
CitationN.Y. Election Law 14-106; L. 2024, ch. 58, pt. MM
Private right of actionYes, individuals can sue
PenaltiesInjunctive relief; a depicted candidate may seek to enjoin distribution and recover reasonable court costs and attorneys' fees.
Topicsdeepfakes · election deepfakes
StatuteNew York Election Law 14-106 — Political communication

More AI rules in New York

Related deepfakes rules elsewhere

See something wrong or out of date? Submit a correction. Every entry must carry a verifiable source.