New York S7676B (voids vague AI voice/likeness contract clauses)
New York Contracts for the Creation and Use of Digital Replicas (Gen. Oblig. Law 5-302) (S7676B)
New York · N.Y. Gen. Oblig. Law 5-302; L. 2024, ch. 569 (S7676B)
- Status
- In effect
- Took effect
- January 1, 2025
- Applies to
- Parties drafting or enforcing contracts that authorize creating or using an individual's digital replica.
- Enforced by
- New York courts (enforceability determined in contract disputes).
A contract clause that lets a company create or use an AI digital replica of a person's voice or likeness is unenforceable if it does not reasonably specifically describe how the replica will be used, unless the person had a lawyer or a union representing them when they signed. It is aimed at protecting performers from signing away their digital likeness in broad, vague terms.
Who is protected: Individuals (particularly performers) whose voice or likeness is the subject of a digital-replica contract provision.
Legal detail
Chapter 569 of the Laws of 2024 adds N.Y. Gen. Oblig. Law 5-302. A provision permitting the creation/use of a digital replica of an individual's voice or likeness in place of work they would otherwise perform is against public policy and unenforceable if it lacks a reasonably specific description of intended uses, unless the individual was represented by legal counsel or by a labor union whose CBA expressly addresses digital-replica uses.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Strength | Moderate |
| Enacted | December 2, 2024 |
| Citation | N.Y. Gen. Oblig. Law 5-302; L. 2024, ch. 569 (S7676B) |
| Private right of action | No, agency enforcement only |
| Penalties | Unenforceability: the offending contract provision is void and against public policy. |
| Topics | deepfakes · AI hiring and employment |
| Bill text | NY State Senate Bill 2023-S7676B |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- New York Stealth Crawler Prohibition Act (2026) · Proposed / pending
- New York SAFE for Kids Act final rules (2026) · Enacted (not yet in effect)
- RealPage v. James — NY algorithmic rent ban enjoined (2026) · Blocked / in litigation
- NY PSC utility AI inquiry (Case 26-M-0552) · Enacted (not yet in effect)
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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