New York Fashion Workers Act (models must consent to AI digital replicas)
New York State Fashion Workers Act (S9832)
New York · New York State Fashion Workers Act; L. 2024, ch. 683 (S9832)
- Status
- In effect
- Took effect
- June 19, 2025
- Applies to
- Model management companies and clients (those who receive modeling services) operating in or soliciting in New York.
- Enforced by
- New York State Department of Labor / Commissioner of Labor; the Attorney General may act against repeated illegal conduct.
Before a modeling agency or a client can create or use an AI digital replica of a model (such as a computer-generated version of their face, body, or voice), they must get the model's clear written consent, separate from the regular representation contract, that spells out the scope, purpose, pay, and how long the replica will be used.
Who is protected: Fashion models providing services in New York.
Legal detail
Chapter 683 of the Laws of 2024 enacts the Fashion Workers Act under the Labor Law and General Business Law: model management companies and clients must obtain a model's clear written consent — separate from any management agreement — before creating or using the model's digital replica (a significant computer-generated or AI representation of the model's likeness), detailing scope, purpose, rate of pay, and duration.
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Strength | Moderate |
| Enacted | December 21, 2024 |
| Citation | New York State Fashion Workers Act; L. 2024, ch. 683 (S9832) |
| Private right of action | Yes, individuals can sue |
| Penalties | Civil penalties of up to $3,000 for a first violation and up to $5,000 for each subsequent violation; models also have a private right of action and may file complaints with the Commissioner within six years. |
| Topics | deepfakes · AI hiring and employment · AI-generated images |
| Bill text | NY State Senate Bill 2023-S9832 |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- New York Stealth Crawler Prohibition Act (2026) · Proposed / pending
- New York SAFE for Kids Act final rules (2026) · Enacted (not yet in effect)
- RealPage v. James — NY algorithmic rent ban enjoined (2026) · Blocked / in litigation
- NY PSC utility AI inquiry (Case 26-M-0552) · Enacted (not yet in effect)
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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