Oregon SB 1571 (campaign ads must disclose AI/synthetic media)
Oregon SB 1571 (Synthetic Media Disclosure in Campaign Communications)
Oregon · 2024 Or. Laws ch. 62 (SB 1571)
- Status
- In effect
- Took effect
- March 27, 2024
- Applies to
- Candidates, campaigns, and others who produce or distribute campaign communications containing synthetic media in Oregon.
- Enforced by
- Oregon Secretary of State (Elections Division); Oregon Attorney General for communications involving the Secretary of State office.
Oregon requires campaign communications that use synthetic media (an AI-generated or AI-manipulated image, audio, or video depicting a person's voice or likeness) to carry a disclosure telling viewers the content was altered or created with artificial intelligence. The Secretary of State (or the Attorney General when the Secretary of State race is involved) can go to court to stop a non-compliant communication. Violators can face a civil penalty.
Who is protected: Voters and candidates depicted in manipulated campaign media.
Legal detail
SB 1571 (2024 Or. Laws ch. 62) requires a disclosure on campaign communications containing synthetic media and authorizes injunctive relief plus a civil penalty for noncompliance.
Key facts
| Jurisdiction | Oregon |
|---|---|
| Level | State |
| Strength | Limited |
| Enacted | March 27, 2024 |
| Citation | 2024 Or. Laws ch. 62 (SB 1571) |
| Private right of action | No, agency enforcement only |
| Penalties | A court may enjoin distribution, and violators may be assessed a civil penalty of up to $10,000. |
| Topics | deepfakes · election deepfakes · AI disclosure and transparency |
| Bill text | Oregon Legislature OLIS - SB 1571 (2024 Regular Session) Overview |
More AI rules in Oregon
- Oregon SB 1546 (AI companion chatbot disclosure + private right of action) · Enacted (not yet in effect)
- Oregon state-land data center transaction pause (2026) · In effect
- Oregon SB 1516 — ALPR limits and vendor liability (2026) · In effect
- Oregon HB 4084 Data Center Tax Moratorium · In effect
- Oregon POWER Act · In effect
- OR weaponized-drone ban · In effect
Related deepfakes rules elsewhere
- Arkansas Frank Broyles Act AI amendment — voice and likeness protection (2025) · In effect
- Doe v. X.AI (Grok NCII deepfakes class action) · Blocked / in litigation
- xAI v. Harwood (Grok NCII Counter-Suit 2026) · Blocked / in litigation
- Arizona HB 2133 deepfake sexual content — vetoed 2026 · Vetoed
- Arizona HB 2678 — AI-generated CSAM criminalized · In effect
- MN HF 1606 AI Nudification Ban (2026) · In effect
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